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Global Luxury®

Global Luxury

The Coldwell Banker Global Luxury℠ program redefines the world of luxury real estate marketing. The prestige of the Coldwell Banker® name, combined with state-of-the-art technology, bespoke marketing strategies and one of real estate’s most robust global networks encompassing 88,000 independent sales associates in approximately 3,000 offices in 49 countries and territories, culminates in extraordinary representation that crosses oceans, continents and language barriers. Our Luxury Property Specialists — many of whom rank among the top luxury real estate agents in the world — have a track record of representing some of the most significant properties of all time. Your luxury is our legacy.


Coldwell Banker has been guiding people home for over 114 years, since 1906.

Our Heritage

A rich heritage, spanning a century, distinguishes the Coldwell Banker® brand as a true leader in representing the world’s finest estates.

A History of innovation…
In real estate can be traced from San Francisco’s Financial District in 1906 to Manhattan’s prestigious Madison Avenue in 1933, where a visionary entrepreneur redefined luxury real estate marketing by capturing fine estate homes on film.

His Pioneering embrace of the latest technology of the day, along with his belief that extraordinary properties require extraordinary marketing, became the cornerstone of the luxury real estate marketing platform now known as the Coldwell Banker Global Luxury℠ program.


It comes as no surprise that the Coldwell Banker name resonates strongly with affluent consumers and professionals in the luxury real estate space.

Combining an appreciation for what it takes to consistently exceed expectations and create exceptional experiences for some the most discerning clients with the reach and the reputation of the Coldwell Banker brand, our new program is poised to usher in the next generation of high end real estate.

The name itself — Coldwell Banker Global Luxury℠ — is simple, memorable and reflects the core essence of the brand. Our new mark, rendered in black and white, is a visual representation of the Coldwell Banker Global Luxury promise in its purest form.